Institutions

Institutions

Four Four Two

FourFourTwo was launched in 1994 on the back of a World Cup that England hadn’t even qualified for. It was an act of madness… but it somehow worked out.

Four Four Two is a football magazine published by Haymarket. Issued monthly, it published its 200th edition in February 2011. It takes its name from the football formation of the same name, 4-4-2, which is considered to be a basic, trustworthy and standard formation in English football.

Two decades on, FourFourTwo is the world’s biggest football magazine, published in 17 markets, with a digital portfolio that includes an iPad and iPhone winning app, an award winning stat app, a website offering advice on playing the game better - and a global website.

http://www.fourfourtwo.com/about-fourfourtwo#:WyUUChGe2mrXWA

Because of the success of the magazine in Britain, the institution has therefore expanded its audience internationally and is now a successful institution around the world. 

Here are the other editions:

·         Australian edition - FourFourTwo launched an Australian edition in October 2005, to coincide with new A-League.

The launch publicity ran with the tagline of "It's footy, but not as you know it," a reference to the popularity of Australian rules football and rugby league and the fact that association football is referred to as soccer in Australia. This also referred to the launch slogan of the A-league: "It's football, but not as you know it" — part of the work Football Australia is doing to re brand and relaunch the game. Further to this, the first edition's front page contained the motto "Goodbye Soccer, Hello Football." The current editor is Kevin Airs.

·         Brazilian edition - First published in 2009, by Brazilian publishing company Cadiz.

·         Bulgarian edition - First published in April 2010, having pre-World Cup information about the England national football team and coach Fabio Capello for its cover story.

·         Croatian edition - First published in October 2010.

·         Egyptian edition - First published in June 2010, by Egyptian publishing company Omedia.

·         Hungarian edition - First published in March 2010.

·         Indonesian edition - First published in 2009, by PT Tunas Bola.

·         Italian edition - First published in December 2013. Editor Xavier Jacobelli.

·         Korean edition - First published in June 2007, by Korean publishing company MediaWill. Articles on domestic football normally take up about half of the 190-pages.

·         Malaysian edition - In 2009, Measat publications took over the license of the Malaysian edition, which is also on sale in Singapore. On 11 August 2009, a weekly FourFourTwo TV Show began on affiliated television station, Astro SuperSport, hosted by former ESPN anchor Jason Dasey. There are now two weekly editions: FourFourTwo EuroZone and FourFourTwo EuroGoals, as well as a monthly version, FourFourTwo Performance.

·         Nigerian edition - First published in 2006, relaunched May 2008 with Samm Audu as the editor. It is the biggest-selling soccer magazine in West Africa. It also sells in South Africa.

·         Polish edition - First published in May 2010, by Arskom Group.

·         Portuguese edition - First published in November 2013, by the company 'Goody S.A.'.

·         Swedish edition - First published in April 2008.

·         Thai edition - First published in November 2009, by Plus One Media Co., Ltd., on 3rd day of the month. Now, FourFourTwo are published by Siam Sport Syndicate Co.Ltd, on early of the month.

·         Turkish edition - First published in April 2006.

·         Vietnamese edition - First published in May 2010.